History
The foretaste dream first began when Nigel settled in Golden Bay, New Zealand in 1991. Nigel had a passion for horticulture and particularly feijoas. It wasn't long before he established the initial feijoa orchard on his land with over a thousand feijoas trees of different existing and new varieties.
Nigel dedicated his time to the orchard and while he was initially involved in fruit sales to New Zealand wholesalers and retailers this soon gave way to his true passion and life work: feijoa breeding and research.
Over the following years Nigel continued to develop his knowledge of feijoa plants and began his breeding program. After twenty years of hard work Nigel has developed and owns the plant variety rights for four varieties for a range of commercial and retail purposes: Waitui, Kawateri, Waingaro, and Takaka. In recent years Nigel has established a knowledgeable trustworthy team which now form Foretaste Feijoa Fruit Limited.
The Future of Feijoas
Currently the feijoa industry within New Zealand, and internationally, is fragmented and undeveloped. Growers are planting in existing varieties, which perform poorly, and selling fruit to large retail outlets individually. This is resulting in low returns for the orchard owners, poor quality feijoa produce for consumers, degradation of the image of feijoa fruit, and stagnation and saturation of the market.
The future of the feijoa industry is in cooperation. Foretaste Feijoa Fruit Ltd is here to make that happen. Our breeding program has developed outstanding cultivars of feijoas that are set to increase the size of the feijoa market, and ensure the success of our growers over those of other varieties.
The Company Structure
foretaste feijoafruit ltd is a registered company whose goal is to manage the marketing, distribution, sales, and property rights, as agreed between contracted breeders, nurseries, growers, processors, and retailers.
Breeding and Research
Foretaste Feijoas' breeding operations are carried out in Golden Bay, New Zealand. The breeding program has been running for 20 years and has been successful in creating a range of industry leading varieties. The program continues to develop further improved varieties based upon the strength of current research.
Propagation
Propagation of our feijoa varieties is carried out exclusively by Thirkettle Nurseries. Thirkettle Nurseries is located in Nelson, New Zealand. Please visit the growers section for more information.
Please visit the growers section for more information.
The foretaste dream first began when Nigel settled in Golden Bay, New Zealand in 1991. Nigel had a passion for horticulture and particularly feijoas. It wasn't long before he established the initial feijoa orchard on his land with over a thousand feijoas trees of different existing and new varieties.
Nigel dedicated his time to the orchard and while he was initially involved in fruit sales to New Zealand wholesalers and retailers this soon gave way to his true passion and life work: feijoa breeding and research.
Over the following years Nigel continued to develop his knowledge of feijoa plants and began his breeding program. After twenty years of hard work Nigel has developed and owns the plant variety rights for four varieties for a range of commercial and retail purposes: Waitui, Kawateri, Waingaro, and Takaka. In recent years Nigel has established a knowledgeable trustworthy team which now form Foretaste Feijoa Fruit Limited.
The Future of Feijoas
Currently the feijoa industry within New Zealand, and internationally, is fragmented and undeveloped. Growers are planting in existing varieties, which perform poorly, and selling fruit to large retail outlets individually. This is resulting in low returns for the orchard owners, poor quality feijoa produce for consumers, degradation of the image of feijoa fruit, and stagnation and saturation of the market.
The future of the feijoa industry is in cooperation. Foretaste Feijoa Fruit Ltd is here to make that happen. Our breeding program has developed outstanding cultivars of feijoas that are set to increase the size of the feijoa market, and ensure the success of our growers over those of other varieties.
The Company Structure
foretaste feijoafruit ltd is a registered company whose goal is to manage the marketing, distribution, sales, and property rights, as agreed between contracted breeders, nurseries, growers, processors, and retailers.
Breeding and Research
Foretaste Feijoas' breeding operations are carried out in Golden Bay, New Zealand. The breeding program has been running for 20 years and has been successful in creating a range of industry leading varieties. The program continues to develop further improved varieties based upon the strength of current research.
Propagation
Propagation of our feijoa varieties is carried out exclusively by Thirkettle Nurseries. Thirkettle Nurseries is located in Nelson, New Zealand. Please visit the growers section for more information.
Please visit the growers section for more information.
Golden Bay provides excellent conditions for feijoa growth.
The newly planted historic first orchard of the breeding program.
Young Waitui plants ready for sale at Colorscape Nursery.
Large stock trees at the breeding research centre.
"Our passion is to deliver delicious and healthy feijoa fruit from sustainable agriculture, a strong united feijoa industry, and fair trade business".